Google blogs – which have “blogger” or “blogspot” in their URLs – number in the many millions and include topics from makeup tips to X-rated material.
But from March 23, says the company, all this changes, and “you won’t be able to publicly share images and video that are sexually explicit or show graphic nudity on Blogger.”
Existing blogs that contravene this rule won’t actually be deleted, but will be set to “private”, so that they can only be seen by their owners or by anybody that’s been specifically invited. New blogs, though, could be pulled altogether.
The only exception will be content that “offers a substantial public benefit, for example in artistic, educational, documentary, or scientific contexts”.
Until now, Google has permitted adult content as long as the blog in question is labelled as such, in which case it’s placed behind an “adult content” pop-up warning.
However, last summer, in an attempt to crack down on porn spam, the company announced that blogs would no longer be allowed to monetize adult content through advertising.
Nonetheless, this is a big about-turn for Google – whose Blogger content policy still states: “It is our belief that censoring this content is contrary to a service that bases itself on freedom of expression.”
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